Marketing and its management are core to business success. This Bachelor of Commerce Degree focuses on marketing within the broader context of general business management principles. It provides you with theoretical skills and knowledge, and their application, in marketing research, the nature of consumers and their behaviour, sales, advertising, services marketing, brand communication, strategic marketing, and law and ethics in the marketing environment.

The programme also introduces you to critical thinking skills by providing you with practical marketing principles, examples, case studies, research projects and practical working experience, all of which improve your cognitive abilities and enable you to develop and implement marketing strategies for your organisations